According to the Wall Street Journal, the internet challenge of 2024 will be how to tell the real from the AI. The generative-AI product flood will continue, but also expect more tools to help us pinpoint artificially generated text, photos, video and audio.
OpenAI, specifically, has promised a feature that will identify whether an image is created by its Dall-E 3 image generator. TikTok has said it is working on ways to detect and automatically label AI-generated content.
The Adobe-led Content Authenticity Initiative, which provides technology to embed information about the origin of an image or video into the file, will also continue to gain steam.
Microsoft has said it will launch a tool for political candidates and campaigns that allows them to add credentials to media so people will know how it was created or edited.
Camera maker Leica recently announced a new camera that automatically embeds such credentials in its photos.
At some point, we might just regard content without credentials as suspicious.
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